Next, make sure that the wording you’re using catches the eyes of the type of people that you’re marketing to.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. Freedom – to be free of pain, danger. No one wants to feel they have to endure things they don’t like. If you can sell in your message that using the solution you are selling will get them out of pain and help them escape danger, that is a good angle to leverage. Now the question is that why are people doing so much shopping online? What are the reasons behind the sales which turn their users to buy? Better yet, this does not read like a text book. I am currently reading another book about developing your web presence, and in sharp contrast to THAT book, Cashvertising is written to flow. It is written to interest! It’s all about hitting the right triggers for people, which come from eight core desires, also known as the Life-Force 8 (LF8). These are wired into our brains and are what helped our ancestors survive. They are:Protect loved ones – this is a big one for me now as a rather new daddy. We want to make sure that we take care of our wife and kids and our family. We want to be a provider and ensure that those we care about will live well in their own LF8. He is author of “Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone”.

Similarly, people nowadays are also looking for books or knowledge to help them sell their products. So, presenting the best book among all copywriting books named “Cashvertising” by “Drew Eric Whitman.” I query some of the research presented in the book. Some of the research uses surveys, and as Gary Halbert says, people lie. Also wonder whether some of the stuff is out of date. My tablet is pretty high res. Is San serif still the best? Etc.Plenty of sound advice is given, though, and Whitman is likely right when he states that if you just follow these principles in your ads, you'll do better than if you hadn't... or, worse, if you had tried to be "clever" or funny in your ads. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. Many of these agencies should give themselves a "cleverectomy" and focus on clarity above all. A wise definition: "Advertising is business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it." (p.184) If that results in a "boring" headline, so what? It'll likely convert better than the "clever" one. It's really not about being clever and/or funny, ad agencies. Real business success happens when you match the right product with the type of people that really need it. If you’re selling chocolate pastries, for example, you probably won’t appeal to someone with the word “masterpiece in your title. They’re more likely to go for something that appeals to their identity as a chocoholic instead. Habla de conceptos de mercadotecnia para convencer a la gente de comprar productos: técnicas asociativas y disociativas, anunciar mejor las ventajas de un producto. Pone como ejemplos las campañas publicitarias de diversos productos para analizar cómo llegar a las mentes de les consumidorxs y persuadirles con textos e imágenes adecuadas para que compren. Why People Really Buy Your Product or Service --Sorry, but it's not what you think. (But you better know the reason... or else .)

If you want to sell anything, these are the points that are essential if you hit them in your copywriting, and you will get excellent results. After that, the author points out eight more points, which he called secondary human thought because people are not born with these desires, but people acquire them over time. And these desires are.I’ll teach you more about how to create powerfully effective moneymaking advertising than your competitors will know in their entire careers-guaranteed!” Alright, so Advertising – plain and simple – is the goal of increasing sales by interesting people enough in a product or service that they ultimately trade their money for it! Whether you’re a business owner, marketer, or simply interested in this marketing method, a Cashvertising PDF is a valuable resource for understanding and utilizing cash incentives in your advertising efforts. This is a good thing, because it means I actually learned something. I also learned where my preconceptions about copywriting were wrong e.g. brevity is bad. Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

This is why you need to use the following three tips to make sure that you can grab people’s attention enough to get them to read the entire article. Here they are: Cashvertising did exactly that, from the writing, to the theories, to the practical application, to the real-life statistics, and finally to seeing HOW and WHY they all work! PDF / EPUB File Name: Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.pdf, Cashvertising__How_to_Use_More_Than_100_Se_-_Drew_Eric_Whitman.epub Have you ever stopped to watch a YouTube ad? Most often we skip them, but occasionally, one catches our eye and we listen. What is it about those that hook us? Is there a way to tap into this power? Social acceptance – We want to “fit in”. We want people in society to see us as part of them. Maybe doesn’t have to be the masses, but a select or elite group. To be part of this group, to fit in and be accepted. Member of a group, and treated as equal or part of them.That’s exactly what Drew Eric Whitman explains in his book Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone . In no time, t his book will help you use the power of psychology to make appealing advertisements that get people to buy. In addition, as the author has worked in many ad agencies for many years, he is a legend in this field. So in this part, he is sharing the precious knowledge of ad-agencies secrets. He has shared beneficial secrets that they used in their ads to sell the products. And he has mentioned over 40 secrets. However...and there is a however, some of the methods he prescribes are quite crass and questionable. I'm all for simplicity in the message but a certain degree of elegance wouldn't hurt, I think. Whatever it is, for me, this book is worth reading multiple times. Selling in the photos is another one, using captions and then putting a message underneath it.