They have deployed other marketing tools such as broadcast, print, and outdoor advertisements, as well as experiential marketing approach with public cooking competitions. Ogunwale, Kayode (March 23, 2014). "Promasidor Launches Onga Cubes Into Seasoning Market". Daily Trust (Abuja).

Onga - Superior taste and aroma

With the buoyant cube seasoning market expanding yearly, Promasidor has taken a bold step to dare dominant brands from the staple of leading companies by creating the cube form from its Ongaseasoning powder. Early this year, when Promasidor launched the product, its Executive Director, Commercial, Mr. Kachi Onubogu, said: “After almost two years of insightful and innovative work by the Promasidor team, I am happy to welcome Onga Cube into the Promasidor Nigeria family of brands.” Offers convenience. Just break up the CUBE with your fingers and crumble the amount you need over the food during cooking and stir up the great Onga taste! Avoid seeing one another as problems; instead, consider illness, poverty and illiteracy as your common enemies – Rt Hon. Speaker Bagbin urges Northerners I Will Stop Communicating for the Government If the Trial Of Embattled Assin North MP is Discontinued. NPP Communicator ThreatensSheikh Dalhu further revealed that the Dalhu Foundation in partnership with Promasidor Ghana will replicate the project in other districts of the North. Offers convenience. Just sprinkle the amount you need over the food during cooking and stir up the great Onga taste! Land is not sold in Tolon and I encourage government and investors to take full advantage and invest in Tolon,” he stated.

Promasidor - Onga

Big seasoning brands are struggling to retain their positions in the market due to the shift in consumer trends occasioned by increasing competition from new seasoning products. A distributor in Oke–Arin Market, Lagos Island, Alhaja Ajit said: “My record book shows that the new brands are doing well. OPINION POLL: What is your most preferred food seasoning in Nigeria? #maggi? Stc? Retweet after voting and comment with #nairametricspolls Reconstruction of Gbewaa palace; Ambassadors, High Commissioners from Dagbon donate GHC 100,000 to committeeThe race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube. Food seasoning is important because with the right culinary expertise, especially when the right brand of seasoning that makes people salivate is used, the meal becomes something of an experience which the family relishes.

Onga Nigeria - Promasidor Onga Nigeria - Promasidor

a b Oyeyemi, Kolawole (2014). Kill or get killed: the marketing killer instinct. Dallas: TP House. ISBN 9780985081591. She also added that most of the brands are on the same price range but the new brands have promos with which they attract customers. Marketing Director of Promasidor Ghana, Abiodun Ayodeji further explained that “his company prioritizes environmentally sustainable practices in its business operations and have thus shown strong commitment of carbon footprint in line with the UN goal of attaining a net zero greenhouse gas emissions by the year 2050.” At Idumota, Moninat, a shop attendant at Mama Kafila, who has been in the seasoning market for 13 years said: “There was a serious sales war during the festive period.Onga is arguably the leading brand in the seasoning powder segment, and it’s the entrance into the cube market disrupted the market share of leading brands. Nestle’s, Business Manager, Culinary, Guy Kellaway, said: “MAGGI, Nigeria’s leading cooking brand, is synonymous with good food. Good food means great memories, and of course, great stories, which is why we are creating and capturing good food-moments-the essence of the Maggi Brand. It was for this reason that Maggi was able to associate strongly with Nokia for this event.” Transformer, Air-Conditioners Stolen By Thieves At Abandoned World Bank Funded Datoyili Bus Terminal

Onga Ghana Products Onga Ghana Products

A ceremonial tree planting event was held at both the forecourts of the Tolon-Naa’s Palace and the Tolon district hospital on Wednesday, May 17, 2023 to commence the Northern tree planting project. Onga Stew: For delicious, colour-rich Jollof rice and stews. Available in 6g, 10g and 60g sachets, and 3kg tubs. On February 17, this year, Nestle Nigeria Plc upset the market with a strategic partnership with Nokia to build more mileage for the Maggi cube, using the mobile phone to connect with Maggi offering. While Nokia is one of the leading original equipment manufacturers (OEMs) in the mobile telecommunication market category, Maggi has also been touted as the market leader in the food seasoning market category.Some of the new products have several varieties’ and sell at three sachets for N100 compared to big brands which have do not have varieties and are mostly priced at N50 a sachet. READ ALSO: Expert worries over high rate of HBP, diabetes among market women The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in Nigeria’s food seasoning market.