I’ve only ever tried one soap brows product at this point, and it’s the Revolution Soap Styler, but the Essence Strong Soapy Brow Styler is a little disappointing.

The soap is completely clear within the tin, and you’re supposed to dampen the soap with a setting spray, or facial mist to help liquidise the soap to coat the spoolie’s bristles to then use on the brow hairs. To use the Catrice Brow Fix Soap Stylist, you simply spray the pan with a facial mist or makeup setting spray to lightly moisten the ‘soap’.The Essence Strong Soapy Brow Styler comes in a little pink cardboard box, with a white tin and a small spoolie to use with the ‘soap’. The tin containing the soap holds 17g of product which is quite generous for a brow soap, and the lid lifts off completely, for you to use the spoolie on the ‘soap’. Simply moisten the included mini brow brush with a hydrating or fixing mist, capture some of the product and shape the brows in your desired style – the new generation of eyebrow gel.” The edges of the tin are too high, so you can’t press the spoolie into the soap, only the very tip of the spoolie which negates the whole point of the product. I’ve tried the Essence Strong Soapy Brow Styler with multiple different spoolies, but none of them can press against the soap due to the edges.

People are obsessed with the trend for many reasons. One of the biggest reasons is that it "has a lifting effect and opens the eyes, exposing more lid and giving the brows a fuller, more youthful appearance," says New York City-based celebrity makeup artist Judi Gabbay. And she’s not alone in that sentiment. Florida-based MUA Allison Kaye agrees and says that soap brows “help give you a natural eye and facelift,” contributing to a more sculpted, bright-eyed appearance.Ahead, we discuss everything you need to know about soap brows, including how to get the look at home, what products we — and the pros — recommend, and more. Our breakdown includes expert insight from Gabbay and Kaye. Get all of your soap brow questions answered ahead. Since 2001, the brand Essence has been offering its clients modern and eco-friendly solutions for everyday makeup. Essence became famous in 2002 due to the well-known company “Cosnova GmbH”. The brand instantly became popular, since its philosophy didn’t leave a wide consumer audience indifferent. According to the manufacturers, their main task is to create high-quality cosmetics at budget prices, which allows girls and women of any age to look good. After all, not everyone can afford luxury makeup items, but everyone wants to experiment and look great. In-house production makes it possible to monitor the quality of cosmetics at every stage of the manufacture. The company supports a sustainable development strategy, tries to use environmentally friendly and recyclable materials and strictly controls the impact of its production on the environment, health and social investment. Cosmetics from Essence — modern beauty products for everyday use

The soapy, transparent texture is ideal for styling the brows and setting them in place to ensure a perfect look in a flash. The first step in this process is lightly dampening your bar soap with setting spray. We suggest the Urban Decay All Nighter Long-Lasting Setting Spray or the Maybelline Lasting Fix Makeup Setting Spray.The beauty secret for breathtaking full brows and maximum durability: The Brow Fix Soap Stylist not only gives the brows an instantly visible lifting effect, it is also super long-lasting. Simply spray some water or fixing spray on the product to slightly moisten the texture. Use the spoolie to thoroughly coat your brows in the soap mixture while simultaneously brushing your arches upwards. I have tried to use an angled brush instead, and even when dampened, the formula of the Essence Strong Soapy Brow Styler isn’t great. It leaves the brows looking white with flakes of soap, rather than setting completely clear like soap stylers are supposed to. The soap brows trend looks like it’s going to be around for a long time, and the Essence Strong Soapy Brow Styler launched as part of the new Essence #PinkandProud collection.