Rubicon Sparkling Rose Lemonade, Flavoured Fizzy Drink, Refresh your routine with Rose Lemonade "Life Just Got Rosier" - 24 x 330ml Cans

£9.9
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Rubicon Sparkling Rose Lemonade, Flavoured Fizzy Drink, Refresh your routine with Rose Lemonade "Life Just Got Rosier" - 24 x 330ml Cans

Rubicon Sparkling Rose Lemonade, Flavoured Fizzy Drink, Refresh your routine with Rose Lemonade "Life Just Got Rosier" - 24 x 330ml Cans

RRP: £99
Price: £9.9
£9.9 FREE Shipping

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The launch comes as Rubicon has grown by 89% in the past two years. “Rubicon continues to go from strength to strength in convenience, offering retailers something different in the fixture that their shoppers love,” said Adrian Troy, marketing director at Barr.

Club soda (optional): You can make this drink bubbly by topping off each glass with club soda. The effervescence gives some lightness to the drink, which I like especially when serving this Rosé lemonade at brunch. The launch of Rubicon Sparkling Rose Lemonade will be supported by a strategic digital and out-of-home marketing campaign, in addition to the brands ongoing ‘Made of Different stuff’ campaign, which saw an increase in penetration of +21% across Rubicon (excluding RAW) *4 last year. Rolling out exclusively in the convenience channel this month, Rubicon Sparkling Rose Lemonade will be available in 330ml and 500ml PMPs. The new flavour adds to the portfolio of the leading exotic carbonates brand, which boosted the category in the convenience channel by half a million pounds in the last year.

Exclusive to the convenience channel, Barr Soft Drinks is releasingRubicon Sparkling Rose Lemonade this month. The supplier is supporting the launch with digital and outdoor marketing, alongside its ongoing ‘Made of different stuff’ campaign. Prep the lemons: Scrub one lemon and slice into wheels. Juice enough of the remaining lemons to yield 1 cup of juice. Use a sieve to strain out any pulp.

This citrusy, tart Rosé Lemonade is not too sweet, with a good balance between dry, berry-forward rosé wine and homemade lemonade. Like White Sangria or Agua De València, it's made in a big pitcher for easy entertaining. Shoppers are driven by new choice & value – attributes synonymous with Rubicon,” adds Troy. “With nearly twice as many shoppers searching for ‘exotic’ drinks during the summer months [ IRI], Rose Lemonade is perfectly placed to win sales this summer Rubicon, the soft drinks brand from Barr Soft Drinks, has launched a new Sparkling Rose Lemonade variant. Lemons: I use Eureka lemons for both the juice and garnish, which are commonly found in most grocery stores. A mix of tart Eureka and sweet Meyer lemons would also work (you may want to adjust the amount of simple syrup you add).

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Shoppers are driven by new choice & value – attributes synonymous with Rubicon. With nearly twice as many shoppers searching for ‘exotic’ drinks during the summer months *3 , Rose Lemonade is perfectly placed to win sales this summer,” adds Adrian. Sugar: Used to make a simple syrup for the lemonade, use white sugar for a bright yellow color. Organic sugar works well but often has a slightly darker tint, so the lemonade will be slightly darker. The first 500 unique entries for the day will receive a 500ml bottle of Rubicon Sparkling Rose Lemonade. Launching exclusively in the convenience channel in March, Rubicon Sparkling Rose Lemonade will be available in 330ml and 500ml PMPs. The new flavour adds to the portfolio of the No.1 exotic carbonates brand* 2, which boosted the category in the convenience channel by half a million pounds in the last year alone* 2. Barr Soft Drinks has expanded its Rubicon brand with the launch of a Sparkling Rose Lemonade variety, exclusively to convenience.



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