The first four TV episodes aired continuously over four nights in September 2010, and were later released onto DVD as a singular film titled Hero Factory: Rise of the Rookies on November 16.

But in the factory, there are more brains lying in wait for innocent minds, and they latch onto a repair crew, giving the heroes a new challenge to deal with. Meanwhile, in Makuhero City, the heroes are going around in the public, signing autographs, giving away robo-balls, and giving interviews. Back at the Hero Factory, Alpha 1 convince Makuro to upgrade them and after a training exercise, head back to the refueling station. During his initial missions, he meditates before a fight to stimulate himself and sharpen his reflexes.Rocka's outlook is very much like a younger Furno's; he is extremely self-assured and headstrong, willing to immediately take on a challenge without a thought to his own limitations. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products.

There they fight alongside their newest member Daniel Rocka and defeat the techno-organic minions of the evil Witch Doctor, a former Hero Factory educator and Stormer's old mentor.Here, Heroes are built in the Hero Factory and sent on missions around the universe, dealing with a variety of galactic problems such as alien infestations, natural disasters, and criminals. William Furno, the newest hero, was eager to defeat Von Nebula but was depressed when his firm-handed team leader Preston Stormer told him he hadn't the experience to take on the most dangerous villain in the galaxy. During the 2013 storyline, the Heroes have to fend off an invading army of native creatures controlled by the Brains, a species of parasitic organism dispatched by a mysterious villain. The brains go to different areas on the planet, infecting ice beasts, lava critters, desert crawlers, jungle ogres, rock monsters, sea creatures, and one brain infects an electrical dragon. Later, after a lengthy time working on the process, Makuro debuts the Upgrade, a larger, stronger design that he later rolls out to all Heroes.

While Corroder traps Bulk under a load of girders meant for Surge, Breez transports the injured construction workers to a medibot station, while Furno and Stormer are waiting for core recharges back at the Hero Factory. In addition to robot figures, vehicles such as motorbikes and helicopters come as part of this series.

An online (or offline, if you have the app) game was released, which involves the player as a partially customized hero and an Alpha Team Hero as his or her sidekick.