Bluewash refers to misleading claims about the social responsibility of a company's products or services, whereas greenwash concerns the environmental benefits. As citizens, we have the right to know more about what we’re buying. The best way for brands to take responsibility is to ask them questions and expect more precise information. Since then, presenting a sustainable and ethical image has become more and more strategic for businesses and organizations worldwide. Let's take a closer look at what you can do about it. McElroy, Erin (2019-07-03). "Data, dispossession, and Facebook: techno-imperialism and toponymy in gentrifying San Francisco". Urban Geography. 40 (6): 826–845. doi: 10.1080/02723638.2019.1591143. ISSN 0272-3638. S2CID 150455690.

On the other hand, bluewashing refers to more specific things. Using the fashion industry as an example: We also ran into an old abandoned car. I just happened to have a mechanic with me for this hike, but sadly we couldn’t identify it. His best guess was a 70’s model Oldsmobile. Regardless, it was definitely a major landmark on the trail. CreaturesPrimark has been under public scrutiny many times over with child labor scandals. The fast-fashion retailer can offer very low prices because it employs workers from the poorest countries of the world, such as India and Cambodia, and under terrible working conditions.

Numerous consumer protection organizations around the world warn about bluewash. They ask buyers to protect themselves from unfair and deceptive practices. Active disinformation is a tool that companies use to make their goods or services more attractive to their consumers and shareholders. [4] Terminology [ edit ] Most of the hikes we write about in the Phoenix area are beautiful because of the views, the plants, or the mountains. The Blue Wash Trail is a 2.8 mile beautiful hike that is loads of fun for all ages (people and pets). Eventually, as you follow the water streams, you’ll find a small waterfall and probably several families with youngsters and puppies. Floridi, Luciano (2019-06-01). "Translating Principles into Practices of Digital Ethics: Five Risks of Being Unethical". Philosophy & Technology. 32 (2): 185–193. doi: 10.1007/s13347-019-00354-x. ISSN 2210-5441.

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Of course, the problem is that many companies use their UNGC participation to provide a reliable certification, or as their evidence, when really, it’s not all that reliable! According to Seaspiracy, one of the biggest contributors to bluewashing is the Marine Stewardship Council (MSC). Their logo of the blue fish even says “Certified Sustainable Seafood” when the documentary claims that there’s no such thing.

You are probably already familiar with greenwash, which happens when businesses market themselves as eco-friendly without proven facts behind their claims. Many companies associate themselves with the UNGC to only demonstrate corporate social responsibility and sustainable governance and give off the image that they have ethical standards. The slippery slopes in the first quarter mile of the hike weren’t difficult enough for us to rate this trail as moderate. If you think you’re the type of hiker that can complete a 2.8 mile hike, then you should have no issues. We’ve written an in-depth, riveting guide to greenwashing here at beeco, but in a nutshell: greenwashing is clever marketing that a company uses to appear eco-friendly and sustainable, when actually it isn’t. The topic of this article may not meet Wikipedia's notability guideline for neologisms. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.

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The UNGC is a voluntary initiative based on CEO commitments to implement universal sustainability principles and fundamental socially responsible policies in the areas of human rights, labor, environment, and anti-corruption.

Bluewash and greenwash are used by businesses and organizations to respectively appear to be more socially responsible and environmentally friendly than they truly are. Both of these creatures can be very dangerous if bothered, so (of course) let them be if you find them in the wild. The Flag at the Fork Bluewash also prevents the development of a new sustainable and ethical economy. It slows down sustainability and social responsibility efforts drastically. Above: To avoid staining, I wait until the drum is almost full with water, before adding the blue solution. Worth the Effort? Above: The old, once-dingy pillow case (L) looks much brighter after a couple washes with Mrs. Stewart’s Laundry Bluing.

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If you’re looking for a hike that’s a little different than what you’re used to hiking in the Greater Phoenix area, then you’re going to love the Blue Wash Trail. The UNGC is a non-binding pact, which is important. It means that it actually has very little power as an organisation. Instead, they “encourage” companies to follow their principles, rather than enforce them, and refer to their principles as “framework” rather than rules. The Blue Wash Trail is a family-friendly hike that both kids and adults will enjoy.The trail took us about an hour and 45 minutes to complete as we took plenty of time to relax at the waterfall. Working with Fairtrade initiatives, showing transparency and sharing stories from their workers, etc. all put socially responsible policies on display.